Bring the whole of you to the table, and you’ll be memorable. Expose who you are and people will feel your authenticity. Communicate the challenges you have overcome, and you will have their understanding. Give them a taste of how you overcame them and you’ll have their trust.
And if you have their trust, then you have become their trusted advisor. An advisor they will be willing to invest in, to guide them every step of the way.
You, me and everyone has worth to share you see – it simply needs to be seen. Because the fact that you are here today; breathing, eating, and sheltered means you’ve done incredible things already. And if you find a way to put it together, you will realize how many resources you have to experience a rich life.
Existing is a talent and people need to know what you have done to thrive in life.
Maybe you have raised children of your own whilst working full-time, and your insights could bring ease and appreciation to a new mother, who has to raise a child and work a job too. Correct me if I am wrong, but raising children is by no means a science – and by no means something that people can 100% prepare for.
So maybe your insights and mentoring can provide an invaluable perspective to another mother who is raising a child, and who is also working a job to support her child. Maybe you can show them how to integrate a profession and motherhood, in a way that complements each other. That way, they feel less like their profession and responsibility for raising a child, are at a tug of war with one another.
The problems you overcome, can become the problems you help resolve.
Having your heart tied to the uncertainty of properly raising a child, and learning the necessary skills to give a child what they need may well qualify any mother to be a Chief Executive Officer.
Think about it – the courage, commitment, time management skills and risk involved in being responsible for someone’s life is not to be taken lightly. Yet sadly in society, it is. I haven’t seen many professional profiles or curriculum vitae’s where mothers proudly advertise how much worth they bring to the table by saying something like this.
Another example – suppose you love painting and traveling. That everything and anything you have done to date, is either doodling about the world, or dawdling about the world. Suppose then, you have painted and travelled over thirty countries worldwide, and your paintings provide people who can’t afford to travel, a worldly perspective that is just as emotional as if they had travelled themselves. And that your postcards of worldly visions that arrive in their mail do justice by bringing their dreams one step closer to their doorstep.
Now, you might have done this before by working a full-time job, and saving up money and annual leave to be able to travel. But after doing this for a few years, you might consider that because of your dedication and discipline in honoring your highest value, you have been able to capture special moments and sceneries with your painting skill – that another person would otherwise, never have access to.
And if they could, they would pay for your post card. Pay for your print – to gift to another even. With time, enough people might pay for your works, and you could spend the rest of your life travelling and painting, and getting highly paid to do it.
Tourism boards and industries might hire you as a travel artist to promote the hidden wonders of the world.
“But Jon – that’s all well and dandy. You just made it up!”
I did. And as synchronicity would have it, I did some research to find out if anyone had done something similar. Someone has. I introduce to you John Wilfrid Hinde (17 May 1916 – 26 December 1997). He was an English photographer, who, by the time of his death, sold millions of postcards worldwide.
John was famous for his ability to create nostalgic and idealistic postcard photography. While travelling with the circus for twelve years, he began to take colour photographs of the Irish countryside. At the time of course (1950’s), Ireland was growing in a popularity, as a destination for tourists. Black and white postcards were favoured at the time, because they could better capture the romance of the Irish landscape.
Hinde found a way to use colour photography to create the same effect. Something that distinguished him from the other pictures. He wanted to capture the lush Irish landscape with bright colours, and at the same time, stimulate the imaginations of his viewers.
You see, your seemingly unrelated experiences in life, when pieced together, create something of distinction. Just like how John Wilfrid Hinde’s experience of colour photography, travel and being with the circus did.
Allow yourself to dream a little, and you just might rekindle the dream that you’ve had all along – but may have forgotten. Looking back, you might realize how many priceless gems of wisdom and guidance you can give to others going through the same thing.
Understanding your personal history gives you power.
Break down your life experiences and the skills you have developed as a direct result of them – just like we did for the fictitious painter.
|Life Experience||Skills and Lessons Learned|
Let me know in the comments how this exercise helps you gain clarity on the value and power your brand brings to the market.
And if you feel ready to seek even more clarity, in the box below you can sign up for my newsletter where you’ll receive a copy of my eBook, Build a Brand of Distinction: What Every Entrepreneur, Coach, Consultant and Therapist Ought to Know About Creating their Brand of Distinction.
Till next time,