Gravity. An unseen force that permeates all that is material; governing celestial motion, and man’s motion on this planet—pulling objects towards one another, creating a more complex path of motion amongst them all. Though unseen, its significance cannot be understated. So too does your authentic message have a significance that cannot be understated. It has gravity.
What’s the simplest way to reach the hearts of my ideal clients?
When my clients ask me “Jon, what is the simplest way to cut through the noise and have an authentic message that touches people’s hearts?” The best response I can give is “Tell the truth.”
Of course, they are taken back by the statement at first. So they ask me, “What do you mean tell the truth?” I respond, “Whatever happened in your life happened. We can’t change that it happened. Of course, we can relate to it in a less painful way, and bring some perspective. The sort of perspective that comes with the wisdom of life experience. Telling the truth simply means sharing whatever happened in your life.”
“Well, give me an example!” they demand. I respond, “Did you know that for the first 17 years of my life, I was afraid and ashamed to look at my reflection in the mirror? I just couldn’t bear to look at myself. And when I did, I used to squint and blur my vision in hope that the lower resolution image of myself would look like someone I was more willing to accept.”
They Pause. They enter a trance state. The moisture content in their eyes increases. In that moment, they really get to feel what it is like to be me. That’s my truth. When they come around from the trance, there is a solemn acknowledgement of what I meant.
Nothing gives your message more power than being authentic.
The gravity of your message has full force when you acknowledge who you have been and who you are today. Bring all that you are to the table, and present your truth. It’s simple. Though the path to that simplicity can be confusing and complex. Painful even. If telling the truth is too painful, or comes with something too unbearable to acknowledge—that’s where the complexity arises. What you want to get curious about is—who or what makes that so painful for you? And how is it possible that you can include that aspect of you with greater grace and rapport?
I don’t have the answer of course—you do. And seeking that out will propel you on a never-ending journey of self-discovery. As you already know, the path to creating a brand of distinction is inseparable to the path of self-discovery.