Attention: Entrepreneurs, Coaches, Therapists and Healers
Maybe you deliver unquestionable value in the market, but struggle to craft the words to communicate who you are, with precision. To be credible, relatable, and memorable – because that’s important if your message is to monetize.
And if you’re finding it hard to find the words, even though you know what you mean – that’s normal. We often can’t see what’s behind our eyes, and more importantly – our natural gifts that clients value us for, come so naturally to us, we often discount them as “nothing special”.
Welcome to Jon’s signature copywriting service. Created specifically for entrepreneurs, coaches, consultants, healing professionals and human potential experts to; clarify, crystallize and communicate their value to the market.
Who It Is For
This service is perfect for you if you want a solution to any one or more of the following experiences:
- Understand what it is you want to say in your head, but get stuck for words when you try to write it.
- Simply don’t have time to write copy yourself even if you would like to, and delaying it any further is costing you.
- Can’t seem to find the right copywriter who has the ability to deeply understand your business, intuitively appreciate your unique brand, and communicate that effectively.
- Feeling unclear about makes you unique, but you know there is something special that you do for your clients because they are overjoyed by the experience of working with you.
- Want a clearly communicated business ascension model that makes each offering distinct from another.
- Need a content-led web blueprint so that a (or your) web designer can set up your online website, that helps your customers discover what they need from you, and with ease.
It’s much more than fancy words. Jon’s copywriting service takes into account sophisticated branding principles so you don’t have to rely on “marketing hype.”
This service is primary focused on helping you as the business owner; identify, communicate and get clear on the unique vision, value and voice you deliver to the market.
Copywriting that takes into account your brand vision, voice and value.
The reality – the market is full of people saying, doing and promising the same thing. Not to say that marketing and sales is wrong. Not at all. But marketing copy and sales copy can be replicated. It can be duplicated. It can be copied from one “expert” to another.
The result? You end up looking and sounding like everyone else.
The great news is, when you work with Jon, he will help you discover your points of distinction. Your unique voice that can’t easily be copied by another. And even if they do – they will likely inadvertantly build your brand for you 🙂
I created this so people can communicate their vision, voice and value. To give their words and their brand some gravity in a dense market.
- Stand out from the crowd with a clear message that your customer can relate to.
- Magnetize your market by attracting those who are the right fit for you, and repelling the others.
- Position yourself uniquely and as the only logical choice.
- Increase your perceived value so that you can earn more money for services rendered.
- Gain a level of confidence in the value you deliver and become a force of nature in your industry.
Jon’s signature service is limited to 3 clients at any one time, and is by application only.
Check out Jon’s testimonials.
Key market areas of focus
Typically, Jon works with entrepreneurs, coaches, consultants and international trainers who have deep expertise in any one or more of the following areas:
- Personal Development, self-help, human potential and behavior.
- Business Performance consulting (e.g. Sales, Marketing, Business Strategy, Financial Strategy and Innovation with Technology)
- Alternate Healing through nutrition, therapeutic practices, traditional eastern practices and non-mainstream approaches to holistic well-being.
Typical Communication Pieces He Can Create
The great thing with branding is – once we find that seed message, it becomes very simple to replicate it across different customer touch points. It helps people maintain congruency and impact in their message, wherever or however they are communiating.
Jon can create any one or more of the following communication pieces for your business:
- Website copy
- Marketing material (e.g. brochures, white papers, ebooks)
- Video scripts
- Newsletters and bulletins
- PowerPoint presentations
- Electronic customer retention communication strategies (e.g. emails)
- Executive summaries (up to 2 pages)
- One Page strategic plans
The 6 Step Approach
When you qualify for Jon’s brand copywriting service, he will take you through his 6 step process:
- Get Clear on Your Target Customers – key ingredient to create copy that is intimate, and deeply connects with the experience most your target customers are having today.
- Understand Your Business Offering – this is about understanding; what your service is, key benefits it delivers, primary problems it resolves and price-point.
- Identify Your Key Points of Value – this is key for creating both the emotional and tangible experience your clients will have if they engage you.
- Map Out Your Monetization Path and Business Ascension Model – this is key for identifying the primary call to actions to lead your customers to make a purchasing decision.
- Craft Your Story and Manifesto – key story that uses story to articulate your unique offering, have it stick in your readers’ minds, and deepens the rapport your brand has with them.
- Bring it All Together – this is about tying all elements in Steps 1 – 5, so that your copy becomes both naturally compelling to your reader, and leaves a long-lasting impression. It also takes into account the structure of the content, so that your designers can create a website, brochure or form of marketing collatoral that supports the communication of your message.
How To Get Started
Send your inquiry, and you will be taken through the following steps:
- Quick 15 minute questionnaire to understand if you and Jon are a right fit to work with one another. Simply enquire, and a questionnaire will be sent to you.
- 1 x 30 minute free consultation (subject to quesitonnaire answers). This consultation is to clarify and more deeply understand your specific needs. This will allow Jon to devise a custom package specific to your needs; goals, budget and timeline.