What I share in this post, is something I learnt from international trainer and entrepreneur Victoria Jennings. A wonderful educator who transformed the educational paradigm in Australia. Just like we all have a unique set of skills and experiences – we all have a unique set of natural talents. This is great news for you.
What do you do better than anyone else?
But first – you must get clear on your natural talents, because it will affect the way you deliver your brand experience in the market. Even if you are already clear, you would agree that clarity is a progress, one which has no end. And one which has endless benefits for those who continue to inquire.
So what do I mean by natural talents? Something you do incredibly well that you don’t even need to think about.
I don’t mean unconscious competence. I mean unconscious genius.
Understanding your unique set of natural talents will help you understand what you can be great at. Just like how nature (the oceans, sunrise, and the forests) is majestically captivating to the common man, what comes naturally to you will captivate them too.
Just like your core discipline is a point of distinction, your natural talents are a point of distinction too. Though they don’t solely determine what makes your brand different (a complex function of many variables) – they are key contributors. Both which are fundamental variables to the brand called YOU.
For example – in the coaching industry, there are many different brands of business coaching or life coaching. In the therapist world, there are many different modalities for say, Reiki Healing or Yoga Meditation. Or for consultants – you might be showing people how to build their businesses using differnet frameworks/modalities.
So we must ask the questions:
- “What do I bring to my discipline that is of distinction?”
- “In the case of your natural talents, how is my delivery going to be most distinct?”
Now to be clear – this is not a matter of “what I’d like to bring that is different.” What is of distinction is already innate to you. You don’t need to force it. You simply need to inquire into you, on a level deep enough, that it unfolds naturally.
Example – I am certain, that deep inside, I am the best at branding for coaches, consultants and experts in life and business success. It’s the one thing I am certain I can do better than anyone else in the industry; and it is a product of my natural talents, inspirations, strengths and life experiences.
I did not set out to seek this. I started out with exploring my natural strengths in; personal growth principles, strategic thinking, written communications & copywriting, and coaching. As a direct result – I stumbled into my gift of being able to help coaches, consultants, therapists and entrepreneurs craft brands of distinction.
To clarify yours, you too must instigate and sustain the process of self-inquiry.
In Jim Collin’s book on Good to Great, he refers to this as the Hedgehog Concept. “The one thing you can be greatest at” – every great company has that. You can use the same principle to further refine your brand of distinction. There is something that only you can be best at in the world.
So let’s uncover one more dimension of that, by helping you get clearer on your natural talents.
Your Natural Talents
Let’s give you some examples. Some people are great at:
- Seeing the big picture.
- Strategy and planning.
- Creative problem solving.
This is me. I love seeing the big picture, and reverse-engineering a set of plans. I bring this to my branding consultations for my clients – so we can crystallize a game plan they can stick to in order to realize their aspirations. It is my natural strength. If you read any one or more of my testimonials, you’ll find that everyone experiences a high degree of clarity and confidence in the process of working with me.
However, if you asked me to help people execute on the details of this plan, you might find me bored, frustrated and depressed. You will find I will miss deadlines. Rather, I would partner up with people who love the details – and communicate the plan with clarity, so they can do a good job of it.
Let’s take it to another context. Let’s suppose you are great at relationships coaching. Especially working with couples who are at the threshold of a divorce. You might draw on your creative problem solving to come up with creative experiences, games or date nights that promote deeper communication between partners.
Now, some other people are great at:
- Networking face to face.
- Bringing groups of people together for a purpose.
- Identifying and arranging win-win business deals.
Therefore, their style of coaching, therapy or consulting might be arranged in a group mastermind setting. And you will find, that people will testify to the experience as something that brought everyone together on a deeper level than ever before. This is quite a common benefit people experience in the seminar space. They love to commune. But if you asked them to deliver their service without any human interaction, but only focussing on creating online or physical products – you might find they struggle.
And if they experience frustration and challenge in the process of exchanging their brand value, then their customers will experience it too. Which is not good when you want to build positive brand equity, and positive brand awareness.
Everyone has different strengths. The key to leveraging your strength is to first recognize what yours is.
Back on topic. So some other people are great at:
- Project management
- Supporting team harmony.
- Perceiving things other people miss.
- Customer service
Therefore their style of delivery, might be more facilitative in nature, rather than being authoritative (aka – the “expert”) and on stage. You might find that they can deliver profound learnings in a coaching, therapeutic or consulting space – by bringing a range of different people and opinions together, to reach a resolution. They would be renowned for their patience, ability to listen, and non-judgemental approach to their service.
And of course, there are people who are great at:
- Systems and processes
They might not want to interact with people at all. But they might have a documented process, in the form of an e-course, or physical manual – that they can sell. They might be distinguished by their proprietary system that works wonders for people’s lives, such as a downloadable product.
Summing it Up
Of course, I’m not saying you can’t deliver on all the examples above. After all, your natural footprint will be a mix of these different talents. Primarily – one or two. But is important to be aware of them.
You want to understand, especially when it comes to your brand, where you are naturally strong – because that helps build your brand equity. And it will feel both enjoyable and effortless.
Where you aren’t naturally strong, source someone else who is, to help you. That way, you can deliver on your brand experience consistently, in different settings. Of course, finding the right partner requires you clarify and qualify that they are aligned in vision, mission and values. But more on that later.
This process of self-inquiry will help you clear on what comes naturally to you – and to a degree, what you can become the best at in the world.
It won’t be through sheer grunt – though that matters. It will be by pouring huge effort into the areas in which you are strong, and by choice.
So answer the following questions:
- What flavour do you bring to your discipline that is different?
- What sorts of activities come very naturally to you?
- What sorts of activities energize you, and what sorts of activities drain you?
Ready to go deeper?
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