Branding Yourself for Distinction is About Uncovering Who You Are and Communicating that to the World
In this extended post, I want to take you through a journey. A journey that will help you uncover and understand yourself on a deeper level. The more you know yourself, the better you can identify your value. The better you can clarify your brand of distinction. One that will be able to cut through the noise in the market today.
You won’t have competition, because no one else is like you. You aren’t looking to please everybody, you are looking to serve your tribe. The more distinct you are, the less comparable you are to others. And when you play at that level – you have no competition. Correction – your only competition is yourself.
Let’s start. Picture yourself in a room, right now – alone. You hear someone’s footsteps approach your door from outside.
“Knock Knock.” You reply – “Who’s there?” You wait, till a softly spoken gentleman responds, “Your doctor.”
You sit there, scratching your head, wondering why in the world your doctor would be at your house, knocking on your door. Nevertheless, you respond and open the door. “Hi Doctor, what brings you here?” you ask, curious and confused at his visit.
He responds “Well, it was an emergency, and I need to talk to you in private. It’s about your recent blood sample you see…”
Sounds ominous. And you feel a bit of fear creep into your heart. You start to think:
- “This can’t be good news.”
- “It has to be pretty bad if he came all the way to tell me.”
- “Uh oh – something’s wrong, have I got cancer?”
Turns out – it is quite the contrary.
“After taking your blood sample to the lab, we noticed something abnormal. Yesterday, in the evening, I assessed your blood sample through the microscope and all your cells were really healthy – in fact in perfect condition. Best I’ve seen anyone’s in years!”
“Okay…your point? Isn’t that good?” You ask. Now you are more confused than ever. Why would someone think that healthy cells is something urgent enough to have to personally come address you at your house?
“But here’s the thing – I left the sample overnight. And we came back, and the cells were still in perfect condition,” responds your doctor.
Now you’re thinking “What the…?”
Your doctor continues “Incredibly so – when we observed it over the next hour, no matter how many times we disrupted the cells with instruments, they would reform to their original count and form. We even directed all sorts of trial diseases towards it, and the diseases just ran away. They didn’t even consider them enemies.”
“Oh – that’s abnormal” is what you conclude.
Bottom line – you’ve been deemed immortal. And I’d like you to embrace that possibility for now, that you are immortal.
Imagine that this is the reality – your reality. I’d like you to use that, to expand your time horizons, and look hundreds of years out to the future. Even thousands if you can. Because if you could just entertain and embody that you are immortal, and just imagine that death is a construct rather than a certainty – you will behave differently. Not to say that I believe you are immortal, I’d just like you to draw on your imagination to make it so, for the purpose of this exercise.
So imagine for a moment, that your life, your essence lives on forever. In whatever shape or form you believe that might be, that is up to you, and answer this question…
If You Were Cursed With Immortality – What Could You Do Forever with Your Life, Right Now?
Big question I know.
But I’m curious; hundreds of years from now, for example, what would you be doing?
Another question – what would be written on in the history books about your life?
Or even say, a thousand years from now – what will people be saying about you and what you would you be doing? What would have changed in the world, as a direct result of your contributions?
These are big questions, I know. And we can’t be certain about whether the answers you give, become a reality. We can only be certain about how we feel, if we were to dedicate our lives in service, to bringing about that immortal reality.
It sounds crazy that I am talking about that vast a time-horizon, but it is an amazingly insightful exercise. Now, the human part of you might still be thinking “But I’m not going to be alive in 100 years’ time, Jon!”
My thought is – you might, and you don’t know for sure, whether you won’t be.
Let me explain why – the only people who can confirm if you are dead, if you die, are the people around who are living. The ones who come by, give you a shake, check our pulse and declare whether you are deceased or not. However – in your frame of mind, you can’t confirm it. Because if you could tell yourself – “Hey, looks like I’m dead”, then you wouldn’t actually be dead would you? It’s a paradox. And because it is uncertain, there is a possibility there is a part of you that lives well beyond death.
So just embrace it for a moment. And I’d like you to consider what your life would be like, if you lived with this sort of belief about life. That you are immortal. I wonder how your thinking would change.
Would you see time as such a hindrance to your everyday activities? And if time wasn’t, then I wonder what state of emotions you would hold, knowing that your primary resource time, is no longer finite, but infinite.
So I wonder for yourself. Looking at the things you are doing with your life now – even your job or business.
- Would you stay doing it, or would you want to leave it?
- Or would you want to stay, and approach the challenges in a different way?
If you dig deep, you might find, that life itself becomes one of learning and exploration. And that you will do this in whatever form or manner, that matches your talents and natural tendencies. It will evolve from there – but it will be in the direction of inspiration, something that fills you up from the inside. Something that gives you in a sense, better company than any being, thing or event.
Would You Look to Life as a Chore or a Play?
I believe, and you don’t have to agree, that humans make the best choices they can, given the information they have. And I bet you that you will choose inspiration. That you will embrace surprise, play and uncertainty.
Why? Because immortality lends itself to a risky business called – knowing almost everything and getting dead bored. And if nothing entertains or surprises you – your only choice left would be to entertain yourself. To get creative.
Now – look at people or events in life that are currently frustrating, difficult and even tiring. How would you interact with those people now, knowing that you have forever?
The decisions you make in life will change.
They can’t not, because it is not about living anymore, because that is an inevitability when you are immortal. It becomes about being and creating.
And new decisions result in new results.
It wasn’t until I embraced the possibility of immortality, that I was forced to find inspiration. To find solace in the only thing I can be certain will be with me forever, and reliably – which is myself. If you’d like to explore and entertain immortality, and see how that journey will shift and impact the way you live your life – then I have something I want to share with you.
I call it my immortal mission statement. It is a 150+ page document (at the time of writing this), which entails my plan to fulfil my infinite lifespan, with activities that inspire me, and things I believe I could do forever, and never get bored.
My immortal mission started out as a simple structured statement and since then has been the guiding light for the choices I make in all areas of my life.
From vocation, relationships, business, finances, health, leisure and spirituality, this document has helped me decide what I do on a day to day basis. What projects I dedicate myself to, what I think about, talk about, and even who I hang with.
Anything misaligned to that document, is incongruent to my brand, my message, and my legacy. Anything that doesn’t match my message, destroys it, and anything that matches in a sense – expands it. Just like a fractal that can be seen to be a replica of itself, on all scales. Or in Emerson’s terms – expanding concentric circles that never end.
Summary of some questions you can answer:
- What would you dedicate your infinite years to, and who would you identify yourself as?
- How does your impact show up in the world in terms of; sight, sound, taste, emotions and feel?
- What sorts of activities would you be doing, and what sort of life would you be living?
Let me know in the comments below how this exercise helps you gain alignment with your true message.
And if you feel ready to seek even more clarity, scroll down to sign up for my newsletter where you’ll receive a copy of my eBook, Build a Brand of Distinction: What Every Entrepreneur, Coach, Consultant and Therapist Ought to Know About Creating their Brand of Distinction.
To your continued journey of distinction,